SEO stands for search engine optimization and in practice it means applying number of different techniques to the website in order to attract as vast a number of customers as possible through search engines. In other words SEO is optimizing your website in such a way that the website is better read and ranked by the search engines and as a result such website should attract as many customers as possible.
To present this aspect using an example let’s assume that you have a website for a business that sells pet food in Swansea area. If a potential customers type in the search engine like Google or Bing ‘pet food Swansea’ or ‘pet food Neath’ etc. then you want your website to appear at the top of the result list and that what SEO is for. Its purpose is to make your website appear as close to the top of search results as possible.